E-commerce: the store is rarely the broken part
What breaks is the joins. Stock that disagrees with the site, orders that reach the warehouse without the customer record, support agents who cannot see the order they are being asked about. That is the work we do for online retailers.
What that means in practice
- 01
Integrations between store, stock and ledger
- 02
Zendesk set up and connected to your CRM
- 03
The site itself, built and maintained
- 04
Campaign and analytics plumbing
- 05
One agreed source of truth per record
- 06
Senior developers added to your team
Six things we get called about
Each is a service on this site. What changes in e-commerce is the volume and the fact that a mistake is visible to a customer within the hour.
The joins between the store and everything behind it
Storefront, inventory, payment gateway, accounting, help desk and CRM were bought at different times and rarely agree. We build and maintain the integrations that keep one order looking like one order in all of them.
Zendesk, configured for how support actually runs
Ticket lifecycles, SLAs, triggers and escalation paths, macros and routing, and a help centre structured so customers self-serve. Connected to Salesforce or your CRM so an agent can see the order they are being asked about.
The site itself
Built, launched and maintained to a standard we publish: WCAG AA contrast enforced at build time and zero measured layout shift. Our development page prints its own scores and asks you to check them in DevTools.
Marketing plumbing that reconciles
Campaign platform wired to CRM and to the store, so a channel report and a revenue report can be put side by side without someone exporting three spreadsheets first.
Order and inventory flow
Where an order goes after checkout, what updates stock, and which system is allowed to be wrong. Usually the fix is deciding which one is the source of truth, then making the others read from it.
People added to your team
A senior developer or integration engineer inside your team for a peak season, a replatform or a backlog you are never going to reach.
The services themselves are described on Zendesk, website development and MarTech.
What we are not
We are not a storefront agency. We hold no Shopify, BigCommerce or Adobe Commerce partnership, and a page that implied one would be easy to check and embarrassing to be caught at. We work on the systems around the store and on custom builds.
We connect what you already own — Oracle, Salesforce, Zendesk, HubSpot, QuickBooks and custom APIs — rather than assuming a replacement is required. Sometimes a replacement is required, and we will say so.
No e-commerce case study has been published, so there is none to link. One Algorithm is a small IT consultancy in Malvern, Pennsylvania, founded in 2020; the people and their track record are on our about page.
Tell us which two numbers never match
Stock on the site against stock in the warehouse, or orders in the store against orders in the ledger. Bring one of those and we will tell you where the record is being lost.