We set up and manage Google Ads accounts: the structure, the keywords, the negative list, the bids and the tracking underneath. The same few problems account for most wasted spend — broad match with no negatives, conversion tracking that double-counts, and a landing page nobody has touched in a year.
A Google Ads audit finds where spend leaks and what is not being counted, ranked by what to fix first.
Why it matters: An audit checks the four places wasted spend tends to hide, and shows which one is yours.
We sort the search terms report by spend and outcome, then write the negative list from real searches so irrelevant clicks stop.
Google can track website, app, phone-call and offline conversions. We check each one fires once, so no lead is counted twice.
Targeting should match where you can serve, and campaigns should group keywords that share an intent.
A lot of what limits an account happens after the click, so we read the page behind each ad group. We can rebuild it too: see website development.
We read your account and tell you where the spend leaks. Call or send a note.
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Four of us, Malvern PA
The people you talk to are the people who do the work.
Updated October 31, 2026
Search campaigns, Performance Max and remarketing, set up in six parts, with tracking first if it is not already in place.
How many campaigns, which keywords sit together, where the budget splits. Get this wrong and bid tuning will not rescue it.
Remarketing lists and customer match, so you stop paying a full click price for someone who already bought.
Smart Bidding where there is enough conversion data, manual control where there is not. We say which before switching.
Ad and page tests run one variable at a time, long enough to mean something. Much of the limit sits after the click.
Conversion tracking that fires once, offline imports that match your CRM, and an attribution model you chose.
A plain report: spend, leads counted once, what we changed and what is next. Impressions sit near the bottom.
Audit, tracking, subtract, then build: four stages, each finished before the next one starts.
Where the budget goes, what the geography covers, what the page does with the click.
Each lead is counted once, and nothing else is trusted until it is.
Cut the spend that is not converting before adding a single keyword.
New structure, bids and ads, with a plain report you can check.
A form and a call tracker can both claim one lead, which inflates every report.
Why it matters: Nothing else in the account can be trusted until the count is right.
Measurement is a project of its own: see MarTech consulting.
Tell us what you spend it on; we say what we would check first.
Search campaigns answer what people type; Performance Max runs one goal-based campaign across Google's channels.
| Compared | Search campaigns | Performance Max |
|---|---|---|
| Control | Direct control of keywords and negatives | Conversion goals, creative assets and audience signals |
| Reach | Searches on Google | YouTube, Display, Search, Discover, Gmail and Maps |
| Needs | The phrases your buyers use | Real conversion data, plus text, images or video to assemble |
| Visibility | You see exactly what you paid for | More reach, less visibility per channel |
Why it matters: The right choice follows your conversion data and creative, not which format is newer. We say which fits before switching anything.
Ad Rank decides whether and where an ad shows, and Google publishes the six factors behind it.
Yes, but: Quality Score is a diagnostic, and Google says it is not an input in the ad auction.
Agencies charge a flat fee, a percentage of ad spend or a hybrid, and your ad budget is paid to Google separately.
Why it matters: We print no price here, because a number means little before we have seen your account.
Predictable, and not tied to how much you spend.
Scales with budget, so ask who benefits from raising it.
A base fee plus a share, with the split in writing.
The account is in your name.
If you stop working with us, the history, the conversion data and the learning stay with you.
The Google Ads account is in your name, and you keep it if we part ways.
Why it matters: We work inside your account, and you can see every number.
A plain report: spend, leads counted once, what we changed and what is next.
Why it matters: You get the schedule in writing, and no number you cannot check.
We have no Google Ads client results to show, and we claim none. Our measured work is in search.
Local SEO, measured in Search Console
+92% clicks year over year; non-brand clicks +231%
Read the case studyGoogle Ads pages for the metros with the most search demand, each built from that metro's own Census and search data.
Not answered here? Call the office: (610) 890-9711
Fees come in three models: a flat fee, a percentage of ad spend, or a hybrid. Ad spend itself is paid to Google, separately from our fee. We set the scope after the audit and do not print a price list, because the size of the account and the state of its tracking decide the work.
Start from what a customer is worth and how many leads you can handle, not from a round number. The audit checks whether your tracking counts leads once, so budget is judged on real conversions. We give no universal figure, because the auction depends on your competitors, location and keywords.
It can be, when people search for what you sell and the landing page turns them into enquiries. Ads buy a position now, so they suit a launch or a slow quarter. We audit first: if tracking is broken or the account leaks spend, fixing that is worth more than raising the budget.
Ads can start showing soon after launch, but the useful answer takes longer: enough clicks and conversions to judge. We fix tracking first, cut waste with the search terms report, then test one change at a time. We cannot promise a date for results, and nobody honestly can.
No. Results depend on your market, offer, page and budget, and Google's auction is not ours to control. Be wary of any agency that guarantees a return. What we can promise is method: tracking that counts each lead once, negatives first, the account in your name and plain reporting.
Neither is better; they do different jobs. Ads buy visibility now and stop when you stop paying. SEO builds slowly and keeps working once pages are trusted. Many small businesses use ads while their pages earn rankings. We run both, so we can say where your next dollar works harder.
Quality Score is a 1-10 diagnostic at keyword level, built from expected click-through rate, ad relevance and landing page experience. Google's help page says it is not an input in the ad auction. Treat it as a hint about what to fix, not a number to chase.
Google's Partner badge requires a 70% optimization score, $10,000 in ad spend over 90 days across managed accounts, and certified strategists. We do not claim the badge. Judge any agency, including us, on method and access: do you own the account, and can you see every number?
Yes. The account is in your name, with you as owner, and we work inside it. If we part ways you keep the campaigns, history and conversion data. Be cautious of any agency that runs your ads from its own account and will not hand over access.
It is the ongoing work of running a Google Ads account: structure, keywords and negatives, bids, ad copy, landing pages, conversion tracking and reporting, so spend goes to searches that produce enquiries. It is sometimes called PPC management. Management is separate from the ad spend, which goes to Google.
Google ranks ads by Ad Rank, which weighs your bid, ad and landing page quality, auction competitiveness and the search context. Google's help says relevant keywords and ads can win a higher position at a lower price. Waste, such as broad match with no negatives or a weak page, raises your cost per lead.
We run accounts remotely from our Malvern, PA office. For Philadelphia businesses there is a dedicated page covering radius, call tracking and the waste we find locally. The method is the same everywhere: audit, tracking, subtract, then build. Request an audit and we will say which parts of your account matter first.
Every Google fact on this page is listed with the date we read it.
You get a prioritized list of what to fix, and you do not have to hire us to act on it.
What the audit covers
Topic · Google Ads audit
What is your Google Ads account doing wrong? Tell us on the contact page; the topic is already filled in.
Request a Google Ads auditPrefer to talk it through?
(610) 890-9711OneAlgorithm · 625 Swedesford Rd, Unit B, Malvern, PA 19355 · Mon–Fri 9–5