Google Ads management — paid search you can audit
We run Google Ads accounts: the structure, the keywords, the negative list, the bids and the tracking underneath. The same few problems account for most wasted spend — broad match with no negatives, conversion tracking that double-counts, and a landing page nobody has touched in a year.
Google Ads capabilities
Account structure, targeting, bidding, testing, and the tracking that tells you whether any of it worked. In that order — the last one first, if it isn't set up.
Campaign Setup & Strategy
Account and campaign structure: how many campaigns, which keywords sit together, where the budget splits. Get this wrong and no amount of bid tuning afterwards will rescue it.
Audience Targeting & Remarketing
Remarketing lists, customer match and audience segments — so you stop paying the same click price for somebody who has already bought from you.
Bid Management & Optimization
Smart Bidding where there is enough conversion data to feed it, manual control where there isn't. We'll tell you which case your account is in before switching anything.
Creative & Landing Page Testing
Ad copy and landing page tests run one variable at a time and left running long enough to mean something. A lot of what limits an account happens after the click, not in the auction.
Measurement & Attribution
Conversion tracking that fires once, offline imports that match your CRM, and an attribution model you have actually chosen rather than inherited from whoever set it up.
Reporting & Optimization
A weekly pass on the account, and a report that leads with cost per acquisition and spend. Impressions are in there somewhere, near the bottom.
Why OneAlgorithm for Google Ads?
- We start by cutting the spend that isn't converting, before adding anything.
- Tracking is set up and verified first — a confident report on bad data is worse than no report.
- One variable at a time, so a test result actually means something.
- You keep ownership of the Google Ads account. If you leave, the history goes with you.
Advertising around Philadelphia? Google Ads management in Philadelphia covers the geography, call-tracking and service-area problems specific to a local account.
Get a Google Ads Audit
We look at account structure, wasted spend by search term, whether conversions are being counted once, and what your landing pages do with the click. You get a prioritized list, and you don’t have to hire us to act on it.
Tell us what you are trying to fix
Bring us the system that is slowing you down, or the role you cannot fill. We will tell you what it would take to put it right.