MarTech services — the wiring between your marketing tools
Most marketing stacks are five tools that don't talk to each other and one person exporting spreadsheets between them. We connect them — CRM, email, ads, analytics, the website — so a lead's history follows it and the reporting adds up.
Why OneAlgorithm for MarTech?
- We do the engineering as well as the strategy, so an integration doesn't become somebody else's ticket.
- One customer record, so the same person isn't three contacts in three tools.
- Automation for the manual steps — list uploads, lead assignment, the Monday report.
- Reporting that reconciles with the CRM, including the months when the CRM number is the worse one.
What we build, and what we connect it to
Six things. Every one of them happens inside a platform you already license, because a stack with a seventh tool in it is rarely the answer.
Marketing Automation
Journeys and lead nurture built inside the tool you already pay for — HubSpot, Salesforce, or whatever came with the CRM — triggered by what someone did rather than by a send date.
Customer Data & Insights
One customer record assembled from the CRM, the website, the email tool and the ad platforms, with duplicates resolved rather than counted three times.
Personalization & CX
Content and offers that change based on what someone has already done. We start with the two or three rules that matter, not a matrix nobody will maintain.
Digital Advertising & Media
Campaign setup and optimization on Google, Meta and LinkedIn, wired to conversion tracking that reports the same numbers your CRM does.
Campaign Management
Planning, building and running multi-channel campaigns — including the unglamorous parts: UTM discipline, list hygiene, suppression rules.
Integration & Enablement
APIs and middleware between marketing, CRM, e-commerce and support systems, plus written documentation so your team can run it after we go.
Get a MarTech Audit
We map what you own, what it costs, what is actually connected and what is duplicated. You get a prioritized list — usually including a tool or two you can cancel.
Tell us what you are trying to fix
Bring us the system that is slowing you down, or the role you cannot fill. We will tell you what it would take to put it right.