Marketing is a function, not an industry

This page exists because marketing teams buy technology like everyone else. The work itself is described in full on two service pages, and those are the ones to read — this is a short account of what a marketing team gets and where to go next.

What a marketing team gets

  1. 01

    Facebook Pages and Instagram accounts managed

  2. 02

    Campaign platform wired to your CRM

  3. 03

    Analytics that reconcile channel and revenue

  4. 04

    SEO and paid media, when you want them run

Diagram: Spend joined to resultsSocial accountsCampaign platformCRM and analyticsWHAT WE DOSpend joined to resultsChannels managed on your accountsOne customer recordReports that join spend to revenueWHAT YOU ALREADY OWNWHAT IT BECOMESDiagram: Spend joined to results, stacked for phonesSocial accountsCampaign platformCRM and analyticsWHAT WE DOSpend joined to resultsChannels managed on your accountsOne customer recordReports that join spend to revenue
A diagram of the work: the channels and tools a marketing team runs, joined so results can be read.
  • Phantom Arcades, Search Console

    +92% clicks

    Clicks / non-brand clicks

    Read the case study
  • 5.0 from 6 Google reviews

    Our Google Business Profile.

  • Four of us, Malvern PA

    The people you talk to are the people who do the work.

Our Google reviews

What our Google Business Profile showed when a person at OneAlgorithm read it.

BusinessOneAlgorithm Consulting, Chester County
Rating5.0
Reviews6
ReadOctober 31, 2026

Technology for marketing teams

Marketing is a function, so the work lives on three service pages that own the detail.

Why it matters: Marketing teams buy technology like everyone else, and the problems are the usual ones: channels, plumbing and proof.

Go deeper: where each marketing job is described

This page is a short signpost. Each job links to the page that owns the detail, so nothing is said twice in two places.

  1. 01

    Social media management services on your accounts

  2. 02

    MarTech consulting: campaign platform to CRM

  3. 03

    Marketing automation consulting, inside one platform

What can your reporting not answer?

Usually which spend produced which revenue. Tell us yours.

Channels managed by nobody in particular

We manage the Facebook Pages and Instagram business accounts our clients own.

Why it matters: Accounts stay in your name, so the channels belong to you, not to us.

Go deeper: how social media management works

We plan and publish content, keep profiles current and report what each channel delivered. Gorband is a client site we built. We publish no social media results.

  • 01

    Planning and publishing content

  • 02

    Profiles kept current

  • 03

    A report of what each channel delivered

  1. 01

    Campaign platform connected to the CRM

  2. 02

    One customer record across tools

  3. 03

    Reports that join spend to revenue

Tools that do not talk to each other

Campaign platform, customer data, CRM and the store or service systems either side of them.

Why it matters: This is integration work wearing a marketing hat, and it is most of what marketing teams call us about.

Go deeper: what the MarTech work covers

We connect the campaign platform to the CRM and the systems around it, so a channel report and a revenue report sit side by side without someone exporting three spreadsheets first. Our Marketing Cloud pattern is about 18 months of recurring support for one client, unnamed.

What we do: We agree which system owns each field, build the sync and report its failures.

Nobody can tell what the spend did

Search visibility and analytics underneath it, so results can be read instead of argued about.

Why it matters: Our one measured example is Phantom Arcades, where Google clicks rose 92 percent year on year.

  • Non-brand clicks up 231% year on year
  • Measured in Google Search Console
  • No revenue claimed
Go deeper: the Phantom Arcades result

The figures are Google Search Console clicks for the Phantom Arcades site: clicks up 92 percent and non-brand clicks up 231 percent, 13 August to 19 October 2026 against the same 68 days a year earlier. We do not report revenue.

Marketing work we can show

One measured search result and one site we built. No other client results are published.

An arcade manufacturer in Florida

Organic search for a store we built, measured in Google Search Console.

Google clicks +92%, non-brand +231%

Read the SEO case study

Gorband

A client site we built, with social media managed on accounts the client owns.

Where our marketing work stops

We do not sell white-label web development to agencies.

Why it matters: We have no ad-account results to show and no HubSpot work, and we hold no client testimonials.

Go deeper: what that means for you

We work under our own name with the clients we serve directly. Our paid media page explains a method and an audit, not client results. See our website development and the four people who would do the work on the about page.

Talk to a marketing specialist

Tell us what the campaign needs to do; we say how we would set it up.

How the work runs

Four stages, and the same people in each.

Four stages: map, agree, build, support, stacked for phones01Mapwhat talks to what02Agreewho owns each record03Buildsync, report, test04Supporthypercare, then 24/7Four stages: map, agree, build, supportA rail runs through four stations: map what talks to what, agree who owns each record, build and test the sync and the report, then support it.01Mapwhat talks to what02Agreewho owns each record03Buildsync, report, test04Supporthypercare, then 24/7
Map the systems, agree who owns each record, build and test it, then stay on: hypercare first, then 24/7 support.

Marketing firms by the numbers

Census counted 15,512 advertising agencies and 52,258 marketing consulting firms in 2023.

15,512Advertising agencies (NAICS 541810): establishments
200,465Advertising agencies: employees
52,258Marketing consulting (NAICS 541613): establishments

U.S. Census Bureau, County Business Patterns 2023, read 31 October 2026

Marketing questions buyers ask

Do you offer white-label web development for agencies?

No. We do not sell white-label web development, and we have no agency-partner program. We work under our own name with the clients we serve directly. If you are an agency with a specific integration need, send the detail and we will say honestly whether it fits.

Do you manage social media for businesses?

Yes. We manage Facebook Pages and Instagram business accounts, always on accounts you own. Gorband is a client site we built. We publish no social media results, so we will not quote a number, but we will report what each channel delivered.

Can you connect our campaign platform to our CRM?

Yes, in principle. Our pattern is Salesforce Marketing Cloud, with about 18 months of recurring support for one client we do not name. We agree which system owns each field, build the sync and report its failures. We do not work on HubSpot.

Can you show marketing results?

One: for Phantom Arcades, Google clicks rose 92 percent and non-brand clicks 231 percent year on year, from Search Console. It is one result, not a pattern, and we claim no revenue. We publish no other client marketing results. The Search Console figures are the source, and the case study on our blog shows the method.

Do you run paid search or social ads?

We offer a method and an audit for Google Ads, explained on our paid media page. We have no ad-account results to show, so we make no claim about them. If you want a review of an account, we will say what we would check.

What drives the cost of a MarTech integration?

The number of tools, whether each has an API, how much data moves, the rate limits and who owns each account. Nothing starts without a written scope, and we quote only once we have seen the tools involved.

Who owns the accounts and the data?

You do. Accounts stay in your name from the first day, and integrations are documented and handed over. We work inside your accounts as a partner, and nothing is held in ours that you would need to get back. Ad accounts, analytics properties and CRM records all remain yours if we part ways.

Do you do SEO for marketing teams?

Yes. SEO is a general service, and our measured example is Phantom Arcades. We cover technical SEO, content structure and a measured result, and we report clicks, not revenue. It is described in full on the SEO page. The SEO page lists exactly what a review covers and what it does not.

What is the difference between a marketing automation consultant and a MarTech consultant?

Marketing automation builds journeys and sends inside one platform. MarTech designs the stack around it: which tools you run, how they connect and which one owns each record. Most teams need the second before the first pays off. A short call is enough to tell which of the two your team needs first.

Sources for this page: Updated October 31, 2026

Tell us what your reporting cannot answer

The question your marketing stack should answer and cannot: usually which spend produced which revenue.

What to have ready

  • The tools you run today
  • The report you cannot build
  • Who owns each account
  • The channels that matter most

What happens next

  1. 01Send the form on the contact page; the topic is filled in.
  2. 02A person at OneAlgorithm reads it and replies.
  3. 03If it fits, we scope it in writing before any work starts.

Tell us what you need

Topic · Marketing technology

What is the system or page that is not working? Tell us on the contact page; the topic is already filled in.

Talk to an expert

Prefer to talk it through?

(610) 890-9711

OneAlgorithm · 625 Swedesford Rd, Unit B, Malvern, PA 19355 · Mon–Fri 9–5

Where these figures come from

Every figure on this page names its source and the date a person at OneAlgorithm read it. The source pages are listed here; nothing on the page links to a data endpoint.

  • U.S. Census Bureau, County Business Patterns 2023

    NAICS 541810 advertising agencies and 541613 marketing consulting services, United States, released 26 June 2025

    read 31 October 2026 · www.census.gov/programs-surveys/cbp.html