SEO services that start with what’s broken
We fix the technical reasons a site doesn't rank — crawl errors, duplicate URLs, slow pages, missing or repeated titles — and then work on the content meant to bring people in. In that order, because content on a site search engines struggle to crawl is wasted work.
SEO capabilities
Technical fixes, then content, then links. The order matters more than any single item on this list.
Technical SEO Audits
Crawl and index coverage, redirect chains, canonical tags, sitemaps, Core Web Vitals. The unglamorous half of SEO, and usually where the fastest wins are sitting.
Keyword & Content Strategy
What people actually search for near what you sell, what already ranks for it, and whether you can realistically beat those pages. Sometimes the answer is no, and we say so.
Link Building & Outreach
Outreach for links a person would plausibly click. We don't buy links or use private blog networks — it breaks Google's guidelines and it is the kind of thing that catches up with a site years later.
Analytics & CRO
Search Console and GA4 set up so you can see which queries bring people in, then page changes tested against whether those people do anything once they arrive.
Local & Enterprise SEO
Google Business Profile, citations and location pages for local search. Templates, internal linking and crawl budget for large sites, where the problem is scale rather than quality.
Why OneAlgorithm for SEO?
- Technical fixes first, so the content you pay for can actually rank.
- We tell you when a keyword isn't winnable rather than billing you to chase it.
- No bought links, no private blog networks, nothing that risks a manual action.
- Reporting comes out of your own Search Console and GA4 — you keep the accounts and can check every number we send.
One thing you can check right now: our website development page measures 100 on Lighthouse’s SEO audit, and publishes the score that is worse alongside it. Run it yourself.
Get an SEO Audit
A crawl of your site, a Core Web Vitals check, what you rank for now, and a prioritized list of fixes. The first few are usually things your own developer can do without us.
What Google actually requires
Most of what gets sold as SEO is opinion. Google publishes the rules, and the hard requirements are shorter than anyone expects — three of them.
- Googlebot can reach the page: not blocked in robots.txt, not behind a login, and not carrying a noindex tag somebody left on after launch.
- The page returns a 200. Not a redirect chain, not a 404, and — the one that catches JavaScript apps — not a page that shows “not found” to a human while telling Google everything is fine.
- There is indexable content: real text in a format Google reads, that does not break the spam policies.
Meeting all three does not mean a page gets indexed — Google says so plainly. It means the page is eligible. Everything after that is whether the content deserves the slot, which is why we start with the technical layer and stop talking about it quickly.
Things that do not move the needle
Each of these is still being sold in 2026. Each is contradicted by Google's own documentation.
- The keywords meta tag. Google has not used it since 2009 and lists it by name under things not to focus on.
- FAQ rich results. They stopped appearing in Google Search on 7 May 2026. Adding the markup today earns nothing.
- A magic word count. Google states there is no minimum or maximum length for ranking. Long is not a strategy.
- Keyword density. Repeating a phrase, or listing the towns you would like to rank in, is what Google’s spam policy calls keyword stuffing.
- Paying to appear. Organic results cost nothing — Google says so twice in its own documentation, presumably because people keep being told otherwise.
- Guaranteed number-one rankings. Nobody can promise one. Google will not even guarantee that a page you submit gets indexed.
We removed the keywords meta tag from all 26 pages of this site the day we confirmed it, and we found a list of town names on one of our own pages that met Google’s definition of keyword stuffing. We took it out. It is easier to notice this on someone else’s site than your own.
What people ask us about SEO
The ones that come up on nearly every first call, answered the way we would answer them on the phone.
Why isn’t my site showing up on Google?
Almost always one of three things, and they have completely different fixes: Google has never crawled the page, it crawled it and chose not to index it, or it is indexed and ranking too low to see. You can tell which in about a minute using URL Inspection in Search Console. We check that before proposing any work, because two of the three make content changes pointless until they are sorted.
How long does SEO take?
Google says some changes register within hours and others take months, and suggests waiting a few weeks before judging any of it. In our experience technical fixes move fastest because they unblock something. New pages on a site without much authority are a quarter-scale question, not a month-scale one. Anyone giving you a date is guessing.
Do I have to pay Google to appear in the results?
No. Appearing in organic search costs nothing, and Google states this outright in its own documentation. Google Ads is a separate paid product that puts you above the organic results — useful, but it does not improve your organic position and stopping it does not lower one.
Should we add FAQ markup to get those dropdowns under our listing?
Not any more. Google retired the FAQ rich result: it stopped appearing on 7 May 2026 and support is being pulled from the reporting and testing tools. The markup is harmless but it will not produce anything. If a proposal you are reading quotes for it, that is a reasonable signal about how current the rest of the proposal is.
How many words should a page be?
There is no target. Google is explicit that content length alone does not affect ranking. A 300-word page that answers the question directly will beat a 2,000-word one that circles it, and the long one costs more to write and more to maintain.
Will publishing more pages get us more traffic?
Only if each one answers something people actually search for. Publishing many near-identical pages to cover keyword variations is specifically what Google’s scaled content abuse policy targets, and “we used AI” is not a defence — the policy covers content however it was produced. Three pages that earn their place beat thirty that do not.
Can you guarantee a number-one ranking?
No, and you should treat anyone who does as a warning. Google does not guarantee that a page you submit will be indexed at all, let alone where it lands. What can be guaranteed is the work: the technical faults get fixed, the pages get written, and you can see every number in your own Search Console.
Is my site fast enough?
The thresholds are LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1. The part most people miss: Google grades on real visitors, not a test run on your laptop. A site with little traffic may have no field data at all, which means speed is not currently affecting its ranking — though it is still affecting whether anyone stays.
What is the difference between SEO and Google Ads?
Ads buy position now and stop the moment you stop paying. SEO builds slowly and keeps working. Most small businesses want both for a while: ads to make the phone ring this quarter, SEO so that in a year the phone rings without the meter running.
Do the reviews on my own website help my ranking?
Not in the way people hope. Google’s guidance is that review markup for your own business is not eligible for rich results — the aggregate rating property is intended for sites reviewing other businesses. What genuinely matters is reviews on your Google Business Profile, which is a different property and, for most local firms, worth more than anything on the website itself.
Tell us what you are trying to fix
Bring us the system that is slowing you down, or the role you cannot fill. We will tell you what it would take to put it right.